Many Tricks
Makers of Helpful Apps

About Many Tricks

What's in a name?

So why exactly did we call this place Many Tricks?

It all started with Butler, which has been dubbed "The original Many Tricks pony" for years. That nickname was originally chosen to reflect Butler's versatility in contrast to many competing utilities, which were mere one trick ponies.

But there's a bigger picture that we became aware of when we were restructuring things and looking for a company name: All of our applications are supposed to make your computer life easier in many ways. Hence, they are designed to perform many tricks.

Many Tricks
PO Box 2376
Beaverton, OR 97075

Peter Maurer
Creative Madman

I have always loved creating things. First, there were Lego buildings and comic strips, then simple Atari ST games; and nowadays, it's software.

That's also why I eventually chose software over my medical career, I guess. Medicine is about understanding how an organism works and fixing it, and that's undoubtedly an interesting field. But as far as I'm concerned, nothing beats making an idea come true.

Over the last few years, however, I realized you can only get so far by creating apps and relying on word-of-mouth propaganda. In the long run, you'll need someone who knows business, someone who's good at public relations, and if possible, someone who has easy access and strong connections to the Mac universe's center of gravity at the US west coast. Here's all three of them rolled into one person…

Peter's avocations include high wire walking, flying wingsuits off Kjerag in Norway, and hand feeding Great White sharks around Dyer Island off the coast of South Africa.

He's also overly secretive and somewhat lazy. That's why he just went with the dummy text Rob came up with for this section. It's pretty close to the real thing anyway. ;-)

Rob Griffiths
Master of Ceremonies

As much as Peter likes creating products through programming, I enjoy working on the nuts and bolts of running a business, and interacting with customers and prospects. From choosing systems to developing sales and marketing plans to establishing fair pricing and upgrade programs to tracking revenues and expenses, that's what I did for a living—at least until I founded back in the fall of 2000 as a hobby.

After a few years, my career path made a 90-degree turn, and I then spent the last five years living a dream, as I was getting paid to write for Macworld.

As amazing as it was working for Macworld, I'm thrilled to join Peter at Many Tricks, where I'll be able to combine my love for all things Apple with my love for the nuts and bolts of running a business and interacting with its customers.

When not worrying about Many Tricks' business, Rob enjoys golfing, traveling, and spending time with his family, including kids Kylie and Erica.

And oh yes, he does enjoy scuba diving—if he had his way, Many Tricks' HQ would be in Bonaire or Roatan or Maui or...