On December 20th, we ran a promotion wherein you could get any of our apps for $1 apiece, with the understanding that you’d donate the cost savings to a charity of your choice. Obviously, we have no idea how many people actually donated, versus those who just saw a chance to buy our apps on the cheap—hopefully a fair percentage of people at least gave something to a charity of their choice.
From the responses we did receive, the distribution of charities was quite wide. Browsing the emails and tweets, here’s every charity we can identify that received some money from our customers on Donation Day (in no particular order):
Salvation Army • Oxfam Japan • Partners in Health • 10 Days of Giving Food Shelf • Gruft – Caritas Vienna • World Wildlife Fund • Bible for Today • Charity:Water • Sjogren’s Syndrome Foundation • Celiac Disease Center • Mind, the Mental Health Charity • Santé-Sud • Action Contre La Faim • Electronic Frontier Foundation • Brady Campaign to Stop Gun Violence • National Pancreatic Cancer Foundation • Oakton Community College Educational Foundation • Hurricane Sandy Appeal – British Red Cross • Wikimedia Foundation • Coalition to Stop Gun Violence • Jehova’s Witnesses • Mazon: A Jewish Response to Hunger • Warren Public Library • Mateno • Motor Neurone Disease Association • Local food drive • Local church parish • Nyx – Free public internet • American Red Cross • Local children’s charity • Housing Works • WaterAid • WCNY Public TV • Warren General Hospital
That’s quite a list, and we obviously hope that there are many other charities that benefited from our Donation Day; we heard from only a sampling of our customers.
To all of you who bought and then contributed to a charity on Donation Day, we thank you for following through on something that was based on nothing more than trusting people to do the right thing—both of us felt really good about what was going on as we read the tweets and emails. And for those of you who bought the apps cheaply but haven’t donated, please do so. This wasn’t a giveaway on our part, it was an idea to raise money for charity. So please, contribute your savings and help make a difference.
In closing, and to bring Donation Day full circle, we’ve also made a charitable contribution of our own: Many Tricks has donated $2,000 to Newtown Youth and Family Services, to help everyone there recover (as best as may be possible) from the horrible tragedy they’ve lived through.
We hope you have a safe and enjoyable holiday—Peter and Rob.