Preface: The following is not strictly company or product news. So if you’re the kind of visitor who feels his time is wasted whenever we show up in your RSS reader without providing cold, hard info, please feel free to skip this rather lengthy blog entry.
There’s a new kid in town, as the Eagles once put it so aptly. A new Mac {hot key/web search/iTunes control/what have you} utility that attempts to make a Mac user’s life easier and more productive. The name is Alfred, and from what I see on its product page, it seems to be a well-designed application.
And in a lot of ways, it’s, shall we say, a tribute to Butler—even more so than You Control, for instance, ever was. Now, I’m not complaining about that. On the contrary, I feel honored, and I can see why a Butler-related theme is a somewhat obvious choice for that kind of application. I wouldn’t even be surprised if the lack of significant Butler updates over the last few years were part of the motivation that brought the aforementioned new kid to fruition, much like a temporary lack of updates for Riccardo Ettore’s otherwise excellent TypeIt4Me was one of the key reasons for me to create Textpander (which, of course, is known as Smile Software’s TextExpander these days).
So despite what people might think, I have no issue whatsoever with their decision to create an application that shares a lot of its functionality with Butler, and outfit that with a name and an icon that remind me of Butler as well. If anything, I consider this new competitor a wake-up call. Yes, it’s high time for Butler to evolve. And trust me, we love the honorable sportsmanship that’s customary in the Mac software world.
But there’s one thing that got to me, and that’s the one thing they couldn’t possibly have been aware of.
The name.
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