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Behind the scenes at Many Tricks, Part 1

Wednesday, June 30th, 2010

By most any measure, Many Tricks is not a big company—there are only two of us, and we’ve only got a handful of products. Complicating this relatively-simple small business, though, is the fact that we are separated by 5,327 miles (according to Google Earth), and nine clock hours.

Given our small size and geographic separation, we need to work efficiently individually, and doubly so during those few hours each day when our schedules overlap (typically from about 5:00am to 12:00pm, west coast USA time). So what tools do we use to keep in touch, to manage our web site, and to run the business? Keep reading for a behind-the-scenes look at the apps that keep Many Tricks humming.

As this post turned out much longer than either of us expected, we’ve broken it into two parts. This first part covers the tools we use to create our apps and handle our online activities; the second part will discuss running the business side of the company and general Mac tools that aren’t directly related to any of the prior categories.
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See (one part of) Many Tricks in person

Tuesday, June 8th, 2010

Next week, I’ll be speaking at two different Macintosh User Group (MUG) meetings. First, on Monday June 14th, I’ll be at the Portland MUG (PMUG). The meeting starts at 6:30pm, and my talk starts at 8:00pm.

On Tuesday, I’ll be at MacNexus, the Sacramento MUG, and the meeting starts at 7:00pm.

At both meetings, I’ll be talking about Many Tricks, how to interact with Mac developers when you need help, and presenting some of my favorite Mac OS X tips and tricks from my nearly 10 years running macosxhints.com. Oh yes, I’ll also have some freebies to give away—Many Tricks’ apps, plus some other goodies.

If you’re in Portland or Sacramento, drop on in and say ‘hi!’. And if you’re associated with another MUG and are looking for speakers, please let me know—we’re thinking of doing this more regularly to meet some of our fellow Mac users and customers.

Leech 2 free upgrade window extended

Wednesday, April 14th, 2010

There’s some feedback on Leech 2’s MacUpdate page from purchasers of Leech 1 who feel ripped off by the upgrade fee for Leech 2. They’re upset because Snow Leopard’s release basically broke Leech’s Safari integration (Safari had to be used in 32-bit mode to use Leech with it). Users who purchased Leech close to the Snow Leopard release date feel they didn’t get a fair value for their Leech purchase, because the program essentially stopped working soon after they bought it.

And you know what? They’re right. I wasn’t here during that time period, of course, but I should have realized that there was a specific Snow Leopard/Leech issue that I should have accounted for in the free license timeframe. I didn’t; I messed up. As such, I’m going to try to fix that problem now, with this offer:

If you purchased Leech 1 any time after March 1st, 2009 (long before Snow Leopard’s release), and feel that you did not get your money’s worth out of the program before it stopped working for you, please write to me for a free upgrade.

All I need is your proof of purchase of Leech 1 and a brief explanation as to why you feel you didn’t get your money’s worth, so I can make sure we don’t screw up again in the future. With those two things in hand, I’ll send you a free Leech 2 license.

For those of you who have already purchased a Leech 2 upgrade and feel as though you deserved a free upgrade due to the timing of your original Leech purchase, please write to me for a refund and we’ll get it taken care of.

(I need your proof of purchase because Many Tricks has lost its customer records prior to March 17th, 2010, which is why that was the cutoff date we chose as we worked on the new version.)

I should have thought this through more carefully before we released Leech 2 (as it was more impacted by Snow Leopard than our other programs), but I didn’t. So all I can do now is try to make it better by doing the right thing.

A look at our 2010 product release timeline

Monday, April 5th, 2010

Many users have been asking me about our plans for products we haven’t yet updated, namely Witch, yFlicks, and Butler. In response, I offer this generic timeline of our plans for the rest of 2010:

Please note that this is a rough timeline, and subject to change based on our workload, customer demand, the phase of the moon, and the price of soybean futures on the daily spot market. However, it should provide a bit more detail on what our priorities are, and the approximate timeframe in which we hope to ship each of our apps. (It doesn’t show minor releases, which may include bug fixes and/or new features; those will be ongoing for each product.)

Read on for a bit more detail on each of the products in the timeline.
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The terms of the Many Tricks software license

Wednesday, March 31st, 2010

I’ve had a few questions on how Many Tricks’ programs are licensed: is it per computer, per user, per user per computer, or something else? Given the confusion, I thought I’d explain here so it’s (hopefully) clear. I’ve posted this same information to our FAQ pages. And yes, we do have a full, legalese-filled software license, which covers what’s below and adds some required legal terminology.

The objective in our licensing is to keep things simple and fair. To that end, all of our products fall under one general usage license. Here’s how the licensing works: It’s basically a “buy only one” license model, except in the case of possible simultaneous usage. These situations should help clarify that basic rule:

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The future looks all Sparkle-y

Wednesday, March 24th, 2010

As I noted in the Name Mangler 2.1 announcement, all future Many Tricks products will include support for in-app updates via Sparkle.

If you’re not aware of Sparkle, the reality is you’re probably aware of Sparkle. If you’ve ever run an app that let you download and install an update directly within the app, chances are good it’s using Sparkle to do that behind-the-scenes magic.

This amazing tool is open source, and supported by donations—and we’ll be doing some stuff in the future to support the project, as we think it’s a great addition to our code base.

Because you do lose some control over your machine in Sparkle-enabled apps (when they automatically download an update you didn’t ask for), all of our apps will include a simple on/off toggle for automatic update checking. If you’d rather check manually, just turn off the automatic updates. Personally, though, I leave Sparkle enabled in all the apps I use that include it; it makes product updates incredibly simple.

I’m thrilled we’re taking this step, as it simplifies what was a too-complex task for our programs—clicking a couple of buttons beats going to your browser, downloading and expanding an archive, quitting the original program, finding the original and new versions on your disk, and replacing old with new. Instead, Sparkle does all the heavy lifting ; you just click a couple of buttons and your app is up to date.

So thanks, Sparkle, for making our users’ lives simpler!

Many Tricks’ Welcome Back sale event

Tuesday, March 23rd, 2010

I made brief mention in my new site launch tweet that we’d be having a “launch day promo.” And so, here it is. True, it’s no longer launch day, but we’re still in a festive mood here, so what the heck…

Starting right now—but ending on Thursday (March 25th) at 10:00pm Pacific time—you can get 25% off your total order when you buy any two or more Many Tricks products at the same time. (You can do this easily by clicking the Continue Shopping button after adding the first product to your cart.) The eligible products are Butler, Leech, Name Mangler, and Witch.

After adding at least two products to your cart, enter the super-secret discount code welcomeback in the (wait for it) Discount Code box, then click Update Cart. You’ll see the 25% discount reflected immediately.

Even better, if you buy Leech and/or Witch, you’ll get the current version of each product as well as the soon-to-be-released next versions. (Name Mangler was just updated, and a Butler update is quite a ways out, so this bundled upgrade feature doesn’t apply to those two products.) Once new versions of each app come out, we’ll post instructions on how to get your free upgrade.

“But wait, I just bought a product from you, after the site came back to life! So I miss out!?” No, actually you don’t. We’ll be sending you ‘early adopters’ a personal discount code that you can use for 25% off your your next purchase on any Many Tricks product. This is our way of saying “thank you” for purchasing so quickly after our site came back to life.

Once again, this sale ends for everyone at 10:00pm Pacific time on Thursday March 25th, so act quickly to save some yourself some cash.

We now support Google Checkout

Tuesday, March 23rd, 2010

In addition to PayPal, you can now purchase Many Tricks’ products via Google Checkout. On each product’s cart screen, you’ll see both PayPal and Google Checkout logos—just click the logo of your choice to use that method of payment.

Please let me know if you have any problems with the new service—we’ve already received one order via Google Checkout, though, so I’m confident it’s working fine.

Name Mangler 2.1 released

Monday, March 22nd, 2010

The first product to be updated on our new site is a personal favorite of mine, Name Mangler. Now at version 2.1, there are only three substantive changes in this version—one bug fix, one most-welcomed new feature, and one change in status.

First, the boring bug fix: Name Mangler no longer chokes on colons or slashes in pre-existing file names. But as Peter points out in the release notes, “you still shouldn’t use those.”

Much more interesting to me, and hopefully to all of you, is that Name Mangler is the first Many Tricks product to support automatic updates via Sparkle. No more multi-step upgrade process, just a smooth, slick in-app upgrade, all thanks to Sparkle. We’ll be doing this with all of our apps as we release new versions, but Name Mangler is first out of the gate.

Finally, as noted by its prominent position on our main page, Name Mangler is now an official Many Tricks product, selling for $10. In the past, Name Mangler was a piece of donationware. In the evolution of Many Tricks, we’ve decided that such terms are harmful to both consumers and developers, so we now have only two types of programs: regular and free.

Our regular programs, now including Name Mangler, all give you liberal free trial policies, followed by reduced functionality and/or nagging after the trial limits have been reached. As much as we’d like to build a business around optional donations, donation rates that run under .5% of those who download really aren’t sustainable.

Our free programs—which we’re calling Baubleries—are just that, free. No nags, no reminders, no limits, no request for donations.

It is our intent to continue developing both regular and free programs in the future. As always, our objective will be to deliver a best-in-class experience, regardless of whether you’re using a free or paid-for Many Tricks application.

Something’s changed here

Monday, March 22nd, 2010

Indeed it has—welcome to the new-and-improved Many Tricks web site. In addition to generally trying to make the site more pleasant to use, we’ve added some features to make it easier to find information on our products, to simplify navigation, and to support our customers. Some of these features include:

  • A new landing page with rotating showcase items and pop-up product bubbles for fast access to more info, download, and buy options for each product.
  • A brand-new support center for reporting bugs, browsing our knowledge base, and submitting help requests.
  • Each major product page includes a link to easy-to-read release notes, as well as links to the above-mentioned support center.
  • A site map at the bottom of each page lets you jump anywhere on the site with a single click.

While no site is ever perfect, we think this revision is a nice improvement over the old site. We’ve tested it in all the main OS X browsers (Safari, Firefox, Opera, OmniWeb, Camino, Chrome, iCab) with good results. Sadly, if you’re still using Internet Explorer 5.2 for Mac, it’s time to upgrade—the site loads very poorly there (no, I don’t really think anyone still uses IE 5.2!).

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